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Anti-Scam Campaign Launch 2024
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SIN 🇸🇬Public Service Initiative · APAC · 2024

Anti-Scam Campaign Launch 2024 /

Public-interest messaging only works if people stop to listen. We built a launch designed to make an anti-scam message impossible to scroll past.

We shaped the experiential campaign and supporting content creation, with careful audience management to reach the right communities at the right moment.

Purpose-led work, delivered with the same craft we bring to the world's biggest brands.

  • Experiential Campaign
  • Content Creation
  • Audience Management
Campaign launch activation.
Campaign launch activation.
Key-visual system.
Key-visual system.