“Be Wais at Magduda” Anti-Scam Campaign Launch /

Public-interest messaging only works if people stop to listen. For the “Be Wais at Magduda” anti-scam campaign launch in Manila, we built an activation designed to make the message impossible to scroll past.

We shaped the experiential campaign and supporting content creation, with careful audience management to reach the right communities at the right moment — purpose-led work delivered with the same craft we bring to the world's biggest brands.