WhatsApp Business Summit Indonesia 2023 /

One of Meta's three global flagship events of that year, the summit welcomed over a thousand guests at Jakarta's largest grand ballroom, located at the Ritz-Carlton. The scope encompassed end-to-end programming and scheduling across plenary sessions, breakout tracks, and ancillary events including a partner summit and C-level breakfast.

Additional responsibilities ran from RSVP management to set build conceptualization, 3D rendering, and on-site fabrication. We ensured seamless program flow while localizing product showcases and case studies that were relevant for the audience.

This summit allowed us to rewrite the rules on project management in complex, multi-layered events. It became one of the benchmarks for our off-shore productions — logistics in restrictive borders, coordination of various production groups, flying in key experts, audience management, and understanding international trade and taxation.